SM North EDSA brings to the country the first-ever pop up activation of the anime series Blue Lock in partnership with Medialink Group. Fans get to experience the thrill of this soccer-themed anime from September 14 to 29 at Annex Atrium.
“Blue Lock,” a highly popular soccer anime, has sold over 40 million manga copies and garnered numerous awards. The recent premiere of “Blue Lock- EPISODE Nagi” was a huge success, and with the simultaneous release of the movie across Southeast Asia, the activation is set to ignite a wave of soccer fever in the region.
At the activation, fans can expect to see life-sized standees of beloved characters, including Seishiro Nagi, Yoichi Isagi, and more, providing perfect photo opportunities. The event will offer exclusive merchandise, including acrylic standees, keychains, A4 folders, bags, and many more.
Blue Lock, written by Muneyuki Kaneshiro and illustrated by Yusuke Nomura, debuted in Weekly Shonen Magazine (Kodansha) in 2018. The manga revolves around a rigorous and high-stakes training program designed to create the ultimate striker for Japan’s national soccer team. Featuring intense matches and deep psychological insights into its characters, *Blue Lock* quickly captivated readers and became a major hit. The series has been collected into multiple volumes and has sold millions of copies worldwide. An anime adaptation premiered in 2022, bringing the high-energy drama and competitive spirit of the manga to life. The movie *Blue Lock: Episode Nagi*, which launched in July, has been met with great success and enthusiastic reception from fans.
About Medialink Group
Medialink Group Limited (2230.HK) is a leading Intellectual Property (IP) management company, headquartered in Hong Kong, with operations across China, Japan, and Southeast Asia. Established in 1994, the group focuses on content distribution, brand licensing, and anime merchandise development. Medialink’s popular Ani-One® YouTube channels have over 6 million subscribers and more than 1 billion views. The group also manages e-commerce platform Ani-Mall® for exclusive anime merchandise.
About SM North EDSA
SM North EDSA, located in Quezon City, is one of the Philippines’ premier shopping and leisure destinations, featuring over 200 brands, and top-notch cinemas. It is conveniently located and offers extensive parking facilities.
Calling all egoists! Animezing North strikes again as S
