Filipinos are increasingly becoming more conscious about where they spend their money on, with the need for responsible consumption and sustainable practices in daily lives becoming an important. Aside from product quality, consumers look at companies’ impact to people and the planet, signaling a strong support to environmentally sustainable strategies.
As the new normal brings emerging environmental challenges, it is critical, now more than ever, for both producers and consumers to unite in prioritizing sustainable practices in business. This is the time to embrace sustainability, responsibility, and innovation—principles that are at the heart of Nature’s Spring’s initiatives.
On top of Extended Producer Responsibility (EPR) compliance measures that hold companies/producers responsible for the plastic packaging they produce for the entire life cycle of their products, the company behind Nature’s Spring stands firmly with its social mission to be at the forefront of movements that advocate for environmentally-sustainable business practices. Among these is the transition to “Tethered Caps” or devices that are designed to be attached to the rest of the packaging to help prevent and minimize plastic litter. According to the company, “keeping the bottle and cap together streamlines recycling efforts and reduces the likelihood of caps becoming separate litter items.” This then helps prevent plastic bottle dispersal in the environment, and makes collection easier.
This move strikes the balance between strategic and responsible consumption of plastic-packaged products, and a step further shifting to colorless cap—an innovative shift which Nature’s Spring already introduced with its products last year.
With customer experience in mind, the company has also designed the new caps to be secured at 90 degrees. This ensures that drinkers will enjoy clean water without interruption, as the lock prevents the cap from touching the nose while drinking. This also assures consumers that caring for the environment can be done through simple and simplified steps, and through meaningful collaboration between the producer and its users.
Last 2024, Nature’s Spring across Luzon, Visayas and Mindanao has enjoyed this revolutionary measure.
